Transportation is the life blood of cities. Sustainable urban growth depends on people choosing public and shared modes of transport over driving alone. Instead of congestion, emissions, noise, fatalities and costly parking, people want affordable, convenient, and high-quality accessibility. Public transportation has to compete with the myriad other, well-marketed, on-demand, sexy options. The key is high-quality public transportation services and networks. 

What is high-quality public transportation? Transportation designed for real people, connected into a seamless network. This means transportation services, infrastructure and information that meet the needs of users -- families, the elderly, people with disabilities, people traveling with stuff (e.g. suitcases, strollers, wares) and tourists. Integrating separate transport services into a network makes traveling around for work, school, errands, and leisure more convenient, affordable and efficient. 

 

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Services

  • Design reviews (audits, heuristic evaluation) of transit infrastructure, information & mobile apps to identify opportunities to improve user experience.
  • Translate transit operational plans into user information (signage, maps). 
  • Literature review and data analysis about specific users’ transport needs, especially families, children and people with disabilities.
  • Reviews, surveys, focus groups to identify users’ mobility needs and behavior.

Experience

  • Downtown Johannesburg walking audits of BRT station area pedestrian environments; 
  • Design reviews of BRT stations (architectural drawings & prototype) and buses to improve accessibility in Johannesburg and Ahmedabad;
  • Integrated service plan and infrastructure design information into passenger way finding signage scheme for Rea Vaya BRT Phase 1A;
  • Co-authored design guidelines for transit marketing, branding and communications;
  • Managed carsharing in emerging markets research including user focus groups in Hangzhou, China and Bangalore, India;
  • Organize family bike rides and events to improve cycling confidence;
  • Manual wheelchair design and reliability testing.